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Dulux Consumer Website - Australia & New Zealand: Tech Lead Experience
Portfolio showcase of my role as Tech Lead for Dulux consumer websites in Australia and New Zealand, including technical leadership and project achievements.
Dulux Consumer Website - Australia & New Zealand: Tech Lead Experience
Project Overview
Dulux is a leading paint and coatings manufacturer with a strong presence in Australia and New Zealand. The consumer website serves as the primary digital touchpoint for customers seeking paint products, color inspiration, and DIY guidance.
My Role: Tech Lead
As the Technical Lead for the Dulux consumer websites, I was responsible for:
Technical Leadership
- Architecture Design: Led the technical architecture decisions for both AU and NZ markets
- Team Management: Managed a development team of 8-12 engineers across multiple time zones
- Code Quality: Established coding standards and review processes
- Performance Optimization: Ensured website performance and user experience standards
Key Responsibilities
- Project Planning: Technical roadmap and sprint planning
- Technology Stack: Selection and implementation of modern web technologies
- Integration: E-commerce platform integration and third-party service management
- Deployment: CI/CD pipeline setup and production deployment management
- Monitoring: Performance monitoring and issue resolution
Project Scope
Australia Market (dulux.com.au)
New Zealand Market (dulux.co.nz)
SEO Performance Summary
- Australia: Top 3 ranking for key paint-related search terms
- New Zealand: Top 5 ranking for local paint searches